Ruth featured on The Big Idea on Sky One, which gave "budding entrepreneurs" the chance to showcase their inventions for the nation. Viewers and a studio audience eventually chose a winner who was given a £100,000 investment to build and market their idea. The winner was Cyclaire, which was one of the products backed by Ruth Badger.
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Famous quotes containing the word big:
“I do esteem individual liberty above everything. What is a nation for, but to secure the maximum of liberty to every individual? What do you think a nation is?a big business concern?”
—D.H. (David Herbert)