Run Of Press
Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.
Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users, or email.
One common form of display advertising involves billboards. Posters, fliers, transit cards, tents, scale models are examples of display advertising.
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Famous quotes containing the words run and/or press:
“The enemy is like a woman, weak in face of opposition, but correspondingly strong when not opposed. In a quarrel with a man, it is natural for a woman to lose heart and run away when he faces up to her; on the other hand, if the man begins to be afraid and to give ground, her rage, vindictiveness and fury overflow and know no limit.”
—St. Ignatius Of Loyola (1491–1556)
“What chiefly distinguishes the daily press of the United States from the press of all other countries is not its lack of truthfulness or even its lack of dignity and honor, for these deficiencies are common to the newspapers everywhere, but its incurable fear of ideas, its constant effort to evade the discussion of fundamentals by translating all issues into a few elemental fears, its incessant reduction of all reflection to mere emotion. It is, in the true sense, never well-informed.”
—H.L. (Henry Lewis)