Run Of Press
Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.
Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users, or email.
One common form of display advertising involves billboards. Posters, fliers, transit cards, tents, scale models are examples of display advertising.
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Famous quotes containing the words run and/or press:
“Whoever sincerely believes that elevated and distant goals are as little use to man as a cow, that “all of our problems” come from such goals, is left to eat, drink, sleep, or, when he gets sick of that, to run up to a chest and smash his forehead on its corner.”
—Anton Pavlovich Chekhov (1860–1904)
“It is in the nature of allegory, as opposed to symbolism, to beg the question of absolute reality. The allegorist avails himself of a formal correspondence between “ideas” and “things,” both of which he assumes as given; he need not inquire whether either sphere is “real” or whether, in the final analysis, reality consists in their interaction.”
—Charles, Jr. Feidelson, U.S. educator, critic. Symbolism and American Literature, ch. 1, University of Chicago Press (1953)