Stunts
Rover purportedly tied helium balloons to various objects to see how many it would take to lift them off the ground. One was supposedly a kitten, "Jinxy the Cat", which escaped on a 45-minute flight, followed closely by Cleveland television stations and prompting 911 calls from concerned listeners. The stunt was copied by radio stations in Philadelphia, Denver and in New York by Nick Cannon. Rover later said "No, there was no cat out there. It was all theater of the minds."
Read more about this topic: Rover's Morning Glory