Into A New Market
With the MG brand proving popular, MG Rover Group turned their attention to the Rover brand. The Rover-badged cars had a rather staid image and were commonly associated with elderly motorists. MG Rover thus attempted to appeal to a younger market. To avoid costly mistakes, MG Rover decided to design a car for a niche market, and chose the ‘Urban on-roader’ look, similar to the Audi Allroad, Volvo XC70 and Volkswagen Polo Fun/CrossPolo.
Read more about this topic: Rover Streetwise
Famous quotes containing the word market:
“But the nomads were the terror of all those whom the soil or the advantages of the market had induced to build towns. Agriculture therefore was a religious injunction, because of the perils of the state from nomadism.”
—Ralph Waldo Emerson (1803–1882)