Into A New Market
With the MG brand proving popular, MG Rover Group turned their attention to the Rover brand. The Rover-badged cars had a rather staid image and were commonly associated with elderly motorists. MG Rover thus attempted to appeal to a younger market. To avoid costly mistakes, MG Rover decided to design a car for a niche market, and chose the ‘Urban on-roader’ look, similar to the Audi Allroad, Volvo XC70 and Volkswagen Polo Fun/CrossPolo.
Read more about this topic: Rover Streetwise
Famous quotes containing the word market:
“Writing ought either to be the manufacture of stories for which there is a market demand—a business as safe and commendable as making soap or breakfast foods—or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.”
—Willa Cather (1876–1947)