Published Works
Reeves expressed his views in his 1961 book, Reality in Advertising (Knopf). An interview with Reeves was included in The Art of Writing Advertising (1965). His greatest contributions were to express more clearly than anyone else the philosophy of a claim and to show how the philosophy could be applied to commercials that involve severe time constraints.
Reeves wrote a well received novel, Popo, (Knopf) about a poet who leaves a life of material wealth to move to Greenwich Village in New York City, to pursue his poetry.
Reeves wrote The 99 Critical Shots in Pool to explain both Euclid and Sir Isaac Newtons' geometric proofs.
Rosser Reeves was also a poet, whose work appeared in "The Best From Fantasy and Science Fiction, Tenth Series" in 1961. The editors commented:
"The author is chairman of the board of a large corporation, and we confess we find it intriguing and comforting to know that a man whose workday is devoted to the harsh realities of multi-million-dollar profit and loss has in him that good old-fashioned sense of wonder."
Read more about this topic: Rosser Reeves
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