Early Life and Start in Advertising
Born the son of Baptist Preacher in Virginia, he briefly attended The University of Virginia until he was expelled for drunkenly crashing a friend's car during the Prohibition era. Luckily he had just won one hundred dollars as a prize for a state-wide chemistry contest that served as his final exam for first year Chem 101. While other students wrote novel chemical formula as their submission, Reeves, by virtue of not knowing anything about chemistry having spent the semester drinking, dancing and gambling, blithely submitted an essay titled "Better Living Through Chemistry". He would later use this title for DuPont Corporation campaign. The one hundred dollars was enough money to move to Richmond where he was hired at a new bank that was hiring young contest winners. Finding that he was horrible at accounting but verbally gifted, he began writing advertisements. He soon moved to New York City to found Ted Bates & Co with Ted Bates.
Read more about this topic: Rosser Reeves
Famous quotes containing the words early life, early, life, start and/or advertising:
“... goodness is of a modest nature, easily discouraged, and when much elbowed in early life by unabashed vices, is apt to retire into extreme privacy, so that it is more easily believed in by those who construct a selfish old gentleman theoretically, than by those who form the narrower judgments based on his personal acquaintance.”
—George Eliot [Mary Ann (or Marian)
“Franklin said once in one of his inspired flights of malignity—
Early to bed and early to rise
Make a man healthy and wealth and wise.
As if it were any object to a boy to be healthy and wealthy and wise on such terms.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)
“Let the whiteness of bones atone to forgetfulness.
There is no life in them. As I am forgotten
And would be forgotten, so I would forget
Thus devoted, concentrated in purpose.”
—T.S. (Thomas Stearns)
“David: All the reporters are on the bus.
Lucas: Okay, start the bus then. And drive them over a cliff.”
—Jeremy Larner, U.S. screenwriter, and Michael Ritchie. David (Chris Prey)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)