Ross O'Carroll-Kelly - Cultural Impact

Cultural Impact

Ross O'Carroll-Kelly is something of a craze in Ireland, and his name has become a byword for all that is perceived to be wrong in Celtic Tiger Ireland. Though it is largely viewed as satire, there are those who view Ross O'Carroll-Kelly as a role model or an idol. Paul Howard has claimed some people have imitated Ross's friends pastime of driving through disadvantaged areas in expensive cars, shouting "Affluence!" at passers-by and throwing €5 notes out the window. Following Ross's move to The Irish Times, the Irish Independent began a similar column, OMG! featuring a female counterpart to Ross, in its Weekend supplement on 22 September 2007.

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