Surviving The Great Depression
The company was hit hard by the Great Depression. Art pottery became a low priority for available cash and architects couldn’t afford Rookwood tiles and mantels. Mass production potteries churned out cheap look-alikes. By 1934 the company showed its first loss, and by 1936 was operating an average of just one week a month. On April 17, 1941, it filed for bankruptcy. Through these tough times, ownership of the company changed hands but the heart of the company, the Rookwood artists, remained and high quality pieces still left the Rookwood studios.
In 1959 Rookwood was purchased by the Herschede Clock Company and production moved to Starkville, Mississippi. Unable to recover from the losses experienced during the Great Depression, production ceased in 1967.
By 1982, Rookwood was in negotiations to be sold to overseas manufacturers. Michigan dentist and art pottery collector, Dr. Arthur Townley used his life savings to purchase all of the remaining Rookwood assets. Throughout his tenure as Rookwood’s owner, Dr. Townley produced small quantities of pieces to maintain original trademarks. He continuously sought the means to return the company to its historic location and artistic prestige.
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Famous quotes containing the words surviving and/or depression:
“The misery of the middle-aged woman is a grey and hopeless thing, born of having nothing to live for, of disappointment and resentment at having been gypped by consumer society, and surviving merely to be the butt of its unthinking scorn.”
—Germaine Greer (b. 1939)
“The chief lesson of the Depression should never be forgotten. Even our liberty-loving American people will sacrifice their freedom and their democratic principles if their security and their very lives are threatened by another breakdown of our free enterprise system. We can no more afford another general depression than we can afford another total war, if democracy is to survive.”
—Agnes E. Meyer (1887–1970)