Ron Dennis - "Ronspeak"

"Ronspeak"

"Ronspeak" is the term coined for the style of speech used by Dennis, and has become a well-used phrase in the F1 paddock to describe sentences of unneeded complexity. Dennis is renowned for his excessively verbose, evasive and cautious answers to tough questions from Formula One journalists. It started about 1980, when sponsorship started to play a more prominent role in the sport.

However while acknowledging that the term has been used to criticise Dennis, the former editor-in-chief of F1 Racing, Matt Bishop, who now works for McLaren as Group Head of Communications and Public Relations, argues that "Ronspeak" is not a vice; rather, it is informative and accurate. Dennis, in describing Fernando Alonso's contribution to the McLaren team's development, said his experience and ability " an F1 team from going down technical cul-de-sacs - and as a result, car-developmental progress becomes more linear." Bishop described this as a prime example of Ronspeak, hailing it as "logical, informative and insightful. careful... in that what it doesn't do is compare Alonso's exceptional all-round ability with that of his predecessors."

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