The Rolling Rock Town Fair was an annual alternative rock music festival and tour sponsored by Rolling Rock beer of Latrobe, Pennsylvania. The event was created and produced by Executive Producer, Andrew Cohen and Darin Wolf, then Director of Marketing for Rolling Rock.
Starting in 2000, the event featured such groups as the Red Hot Chili Peppers, Moby, and Fuel. The 2001 lineup featured the Stone Temple Pilots, Live, Deftones, Incubus, Staind, Oleander and Tantric. The 2002 show included Godsmack, Outkast, Nickelback, P.O.D., Alien Ant Farm, Sevendust, Default, Injected, and Tommy Lee.
For the 2003 show, the location was moved from the Westmoreland County Fairground in Greensburg, Pennsylvania to Heinz Field in Pittsburgh, and included Blink-182, Puddle of Mudd, 311, Def Leppard, Sum 41, Saliva and Trapt.
In 2004, the festival became a tour, with additional performances at non-traditional venues such as Suffolk Downs in Boston, Penn's Landing in Philadelphia and Seattle's King County Fairgrounds, with performances by Velvet Revolver, Staind, N*E*R*D, Disturbed, the Crystal Method, Sevendust, Hoobastank, Three Days Grace, Finch and Finger Eleven.
For 2005, the event was scaled back to its roots, with a sole performance in Western Pennsylvania at Jennerstown Speedway in Jennerstown, Pennsylvania. The event featured many Pennsylvania-based bands such as The Clarks, Live, Rusted Root, The Juliana Theory, and Bloodhound Gang.
Rolling Rock did not continue the event in 2006, after making a deal to sponsor a series of concerts by Steven Van Zandt.
Famous quotes containing the words rolling, rock, town and/or fair:
“I caught this morning morning’s minion, king-
dom of daylight’s dauphin, dapple-dawn-drawn Falcon, in his riding
Of the rolling level underneath him steady air, and striding
High there, how he rung upon the rein of a wimpling wing
In his ecstasy!”
—Gerard Manley Hopkins (1844–1889)
“In the black of desire
we rock and grunt, grunt and
shine”
—Denise Levertov (b. 1923)
“The honest Man has, I know, that modest Desire of Gain which is peculiar to those who understand better Things than Riches; and I dare say he would be contented with much less than what is called Wealth in that Quarter of the Town which he inhabits, and will oblige all his Customers with Demands agreeable to the Moderation of his Desires.”
—Richard Steele (1672–1729)
““Weren’t you relieved to find he wasn’t dead?”
“No! and yet I don’t know it’s hard to say.
I went about to kill him fair enough.”
“You took an awkward way. Did he discharge you?”
“Discharge me? No! He knew I did just right.””
—Robert Frost (1874–1963)