The Rolling Rock Town Fair was an annual alternative rock music festival and tour sponsored by Rolling Rock beer of Latrobe, Pennsylvania. The event was created and produced by Executive Producer, Andrew Cohen and Darin Wolf, then Director of Marketing for Rolling Rock.
Starting in 2000, the event featured such groups as the Red Hot Chili Peppers, Moby, and Fuel. The 2001 lineup featured the Stone Temple Pilots, Live, Deftones, Incubus, Staind, Oleander and Tantric. The 2002 show included Godsmack, Outkast, Nickelback, P.O.D., Alien Ant Farm, Sevendust, Default, Injected, and Tommy Lee.
For the 2003 show, the location was moved from the Westmoreland County Fairground in Greensburg, Pennsylvania to Heinz Field in Pittsburgh, and included Blink-182, Puddle of Mudd, 311, Def Leppard, Sum 41, Saliva and Trapt.
In 2004, the festival became a tour, with additional performances at non-traditional venues such as Suffolk Downs in Boston, Penn's Landing in Philadelphia and Seattle's King County Fairgrounds, with performances by Velvet Revolver, Staind, N*E*R*D, Disturbed, the Crystal Method, Sevendust, Hoobastank, Three Days Grace, Finch and Finger Eleven.
For 2005, the event was scaled back to its roots, with a sole performance in Western Pennsylvania at Jennerstown Speedway in Jennerstown, Pennsylvania. The event featured many Pennsylvania-based bands such as The Clarks, Live, Rusted Root, The Juliana Theory, and Bloodhound Gang.
Rolling Rock did not continue the event in 2006, after making a deal to sponsor a series of concerts by Steven Van Zandt.
Famous quotes containing the words rolling, rock, town and/or fair:
“The rolling English drunkard made the rolling English road.
A reeling road, a rolling road, that rambles round the shire.”
—Gilbert Keith Chesterton (1874–1936)
“Nobody dast blame this man.... For a salesman, there is no rock bottom to the life. He don’t put a bolt to a nut, he don’t tell you the law or give you medicine. He’s a man way out there in the blue, riding on a smile and a shoeshine. And when they start not smiling back—that’s an earthquake. And then you get yourself a couple of spots on your hat, and you’re finished. Nobody dast blame this man. A salesman is got to dream, boy. It comes with the territory.”
—Arthur Miller (b. 1915)
“If the street life, not the Whitechapel street life, but that of the common but so-called respectable part of town is in any city more gloomy, more ugly, more grimy, more cruel than in London, I certainly don’t care to see it. Sometimes it occurs to one that possibly all the failures of this generation, the world over, have been suddenly swept into London, for the streets are a restless, breathing, malodorous pageant of the seedy of all nations.”
—Willa Cather (1876–1947)
“My beloved spake, and said unto me, Rise up, my love, my fair one,
and come away.
For lo, the winter is past, the rain is over and gone;
The flowers appear on the earth; the time of the singing of birds is come, and the voice of the turtle is heard in our land;”
—Bible: Hebrew The Song of Solomon (l. II, 10–12)