History
In 1957, an agreement between Reinhold Heidecke, inventor of the Rolleiflex TLR, and Victor Hasselblad, inventor of the Hasselblad SLR, was reached to ensure that Rollei would not manufacture SLR cameras, and Hasselblad would not manufacture TLR cameras. However, the rapid adoption of SLRs during the 1960s meant that Rollei risked falling behind in this market, at the same time that demand for its TLRs was decreasing. In 1964 plans were made to create a new, technologically advanced SLR to be introduced at the 1966 Photokina festival.
Read more about this topic: Rolleiflex SL66
Famous quotes containing the word history:
“Three million of such stones would be needed before the work was done. Three million stones of an average weight of 5,000 pounds, every stone cut precisely to fit into its destined place in the great pyramid. From the quarries they pulled the stones across the desert to the banks of the Nile. Never in the history of the world had so great a task been performed. Their faith gave them strength, and their joy gave them song.”
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“Perhaps universal history is the history of the diverse intonation of some metaphors.”
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