History
In 1957, an agreement between Reinhold Heidecke, inventor of the Rolleiflex TLR, and Victor Hasselblad, inventor of the Hasselblad SLR, was reached to ensure that Rollei would not manufacture SLR cameras, and Hasselblad would not manufacture TLR cameras. However, the rapid adoption of SLRs during the 1960s meant that Rollei risked falling behind in this market, at the same time that demand for its TLRs was decreasing. In 1964 plans were made to create a new, technologically advanced SLR to be introduced at the 1966 Photokina festival.
Read more about this topic: Rolleiflex SL66
Famous quotes containing the word history:
“I am not a literary man.... I am a man of science, and I am interested in that branch of Anthropology which deals with the history of human speech.”
—J.A.H. (James Augustus Henry)
“This above all makes history useful and desirable: it unfolds before our eyes a glorious record of exemplary actions.”
—Titus Livius (Livy)