Merchandise
The Roland Rat soft toy was very popular with children in the 1980s. He also appeared on mugs, and a range of children's glasses made by Dolland and Aitchison, amongst other things.
In November 2010, Asda's George Clothing "teamed-up" with Roland to launch a new range of rat-themed clothing, including a pair of "superstar lounge pants".
Read more about this topic: Roland Rat