Other Endeavors
In his early years, entrepreneur Hedgecock tried his hand at music concert promotions. One notable co-production of his was the 1969 Mother's Day concert at Aztec Bowl (now the site of Viejas Arena, SDSU). Performers included Canned Heat, Grateful Dead, and Santana. In the naive months before the infamous Altamont Free Concert, security was provided by the local Hells Angels motorcycle club, to whom Hedgecock paid a signing bonus of a case of Jack Daniel's.
He also works as a lobbyist, authored books, and has a career on the lecture circuit.
Hedgecock formerly owned a restaurant in downtown San Diego named Roger's on Fifth. It is now called George's on Fifth or G5.
Hedgecock has appeared at several Tea Party events.
In 1986 he formed a band with well-known San Diego journalist Thomas K. Arnold called the Arnold-Hedgecock Experience. (Arnold was a writer for The Reader, San Diego Magazine, the Los Angeles Times and numerous other publications; in the early 1980s he also engineered 1960s pop star Gary Puckett's comeback.) They recorded a cover of "Louie, Louie" and donated proceeds to St. Vincent de Paul, a local charity; they played several concerts around town, including opening for the Kingsmen in Oceanside in front of 10,000 people.
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