Sony and ITV-F1
The song has been used as the musical accompaniment in advertisements for Sony high definition televisions with a number of different themes being used for the adverts. In addition the song has been heard at the beginning and end of advert breaks surrounding the coverage of Formula One events on ITV in the UK, since Sony assumed the role as the sports main sponsor on the channel.
Read more about this topic: Rocket (Def Leppard Song)
Famous quotes containing the word sony:
“In the end we beat them with Levi 501 jeans. Seventy-two years of Communist indoctrination and propaganda was drowned out by a three-ounce Sony Walkman. A huge totalitarian system ... has been brought to its knees because nobody wants to wear Bulgarian shoes.... Now they’re lunch, and we’re number one on the planet.”
—P.J. (Patrick Jake)