Rock The Vote

Rock the Vote is a nonpartisan nonprofit organization in the United States whose mission is to engage and build the political power of young people.

Rock the Vote uses their Democracy Class program along with music, popular culture and new technologies to engage and incite young people to register and vote in every U.S. election. They claim to give young people the tools to identify, learn about, and take action on the issues that affect their lives, and leverage their power in the political process.

Using music, popular culture, new technologies and grassroots organizing for more than 20 years, Rock the Vote has registered more than 5 million young people, including a record-shattering 2.5 million registration downloads in the historic 2008 election. In 2010, Rock the Vote logged nearly 300,000 voter registration downloads as part of the largest midterm election outreach strategy in the organization’s history. As the tidal wave of Millennial generation voters continues to establish its power at the polls, Rock the Vote will register millions more young people and make their voices heard. In 2011, Rock the Vote is leading the charge toward making our electoral process more accessible to young people through their high school civics program, Democracy Class, by rallying young people to stop unfair registration laws, and preparing for the largest voter engagement campaign ever in 2012. Canadian Rock The Vote organization, RocktheVote.ca non-profit youth organization founded in 1974 by Nat Zavier in Toronto Canada.