Production
Rock & Rule was Nelvana's first animated feature film, and also the first Canadian animated feature to be produced in English. (Le Village enchanté, a 1956 production from Quebec, was the country's first overall.) The film spent several years in production and underwent many changes from the original concept, which was titled Drats! and aimed for children. The cost of production, $8 million in studio resources, nearly put Nelvana out of business. Over 300 animators worked on the film.
The animation was of unusually high quality for the era (it began production in 1979), and the special effects were mostly photographic techniques, as computer graphics were in their infancy. Computers were used to generate only a few images in the film.
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