Robert Zajonc
Robert Bolesław Zajonc (/ˈzeɪ.ənts/ZAY-ənts; November 23, 1923 – December 3, 2008) was a Polish-born American social psychologist who is known for his decades of work on a wide range of social and cognitive processes.
Read more about Robert Zajonc: Mere Exposure Effect, Confluence Model, Empathy and Facial Features, Preferences Need No Inferences
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