Bibliography
- Scoble, Robert; Shel Israel (January 2006). Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. Wiley. ISBN 978-0-471-74719-2. "We live in a time when most people don't trust big companies."
- Foreword in The New Rules of Marketing and PR, 2ed (2010)
Read more about this topic: Robert Scoble
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