Robert Hertzberg - Election To State Assembly

Election To State Assembly

In 1996, Democratic Assemblywoman Barbara Friedman of the 40th Assembly District encompassing North Hollywood, Studio City, Van Nuys and Woodland Hills in the "San Fernando Valley" section of Los Angeles was forced to retire due to term limits. Hertzberg ran for the seat and was opposed in the Democratic primary in March 1996 by Fran Oschin, an aide to Los Angeles Councilman Hal Bernson. According to the California Political Almanac, Hertzberg "racked up a sheaf of endorsements and raised well over $200,000 for the primary." He won the primary by 72–28%. In the November general election, Hertzberg had a 59–31% victory over Republican Ron Culver. Hertzberg's know-how and connections from over 100 local campaigns gave him the edge over the less-experienced Assembly Members who were coming into the Legislature due to the new "term limits" law. In 1998 and 2000, Hertzberg was re-elected by successively greater margins, 69% and 70%, respectively.

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