Rishi Rich - The Rishi Rich Project

The Rishi Rich Project

Rishi rich worked in the UK with a number of Asian artists co-produced a number of Asian music albums. In January 2003, he signed management contract with 2Point9 Records. Soon after, he formed the Rishi Rich Project, the objective of which was to showcase up-and-coming talent. The Rishi Rich releases quickly became famous in the Asian Underground scene, being pioneers of contemporary R&B-Bhangra fusion. They subsequently found success in India and helped popularize Indian-R&B fusion sounds in both the Asian underground scene and in Indian pop music.

"Dance with You (Nachna Tere Naal)", released on 8 September 2003, was the debut single by the Rishi Rich Project produced by Richi Rich and featuring Jay Sean (singing in English) and Juggy D (in Punjabi). It was an Asian Underground song with the music video set at a block party in a London neighbourhood. The song peaked at #12 on the UK Singles Charts and #2 on the Dutch Top 40. It also won "Best Single R&B" at the 2003 UK Asian Music Awards. It is considered Jay Sean's first successful single and was later included in his debut album, Me Against Myself (2004) produced by Rishi Rich himself, as well in Rich's album, Rishi Rich Project. The song was also included in the soundtrack for the 2003 Bollywood film Boom.

On 27 April 2007, Rishi announced that he was parting with his record company 2Point9 Records, marking the end of the Rishi Rich Project. After their departures from the project, Jay Sean subsequently went on to become one of the most successful groundbreaking international Asian artists (prestigiously topping the US Hot 100 in 2009), while Juggy D became one of the most successful British artists in the mainstream Indian market.