2006 Campaign For U.S. Senate
In 2005, Tarrant announced his candidacy for the US Senate seat vacated by the retirement of Independent Senator Jim Jeffords. On September 12, 2006, he won the Republican nomination, defeating US Air Force Lt. Col. Greg Parke and marijuana legalization activist Cris Ericson. Tarrant faced Independent Representative Bernie Sanders in the November general election. Sanders, who won the Democratic nomination but ran as an Independent, defeated Tarrant by 33 percentage points. The race proved to be the most expensive race in Vermont history with both candidates spending close to $13 million. Tarrant spent roughly $7 million of his own money in the race and Sanders raised roughly $6.5 million and spent most of it. Tarrant's campaign was remarkable for its saturation of radio and television with a serial biography of the candidate and attack ads of Sanders.
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