History
In 1999, the label opened its own record store called Fifth Element, located in Uptown, Minneapolis. The store is a staple of hip hop in the Twin Cities, selling independent and commercial hip hop, but also specializing in local music, clothing, paint supplies, books, and more.
Since 2008, the label has curated Soundset Festival, routinely drawing over 20,000 fans to Minnesota to see some of the top names in mainstream and independent music. 2012 was the Fifth anniversary of the festival and was held in Shakopee, MN's Canterbury Park for the fourth year.
2012 has seen the release of I Self Devine's The Sound Of Low Class Amerika. Brother Ali's Mourning In America and Dreaming In Color produced entirely by Jake One is slated for release August 21st, 2012. A new album from P.O.S is also expected in late summer.
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