Purpose
An author’s understanding of his persona, audience, and context will help him determine the appropriate arguments and rhetorical tropes for achieving his persuasive goal. Authors and speakers can use only the arguments and communication skills available to them to convey their purpose. The arguments available for any given topic are specific to that particular rhetorical situation and depend on the relationships between author, audience, context, and purpose. For example, skilful communicators recognize the wisdom of excluding or including certain information in the scope of their argument or adjusting their tone when addressing X audience versus addressing Y audience. To fully realize their stance, authors and speakers must also exercise control over the rhetorical appeals and arrangement natural to their topic. This step is the most observable event in the author’s achievement of rhetorical stance because it is the verbal expression of his position in relation to both audience and topic.
Read more about this topic: Rhetorical Stance
Famous quotes containing the word purpose:
“A major misunderstanding of child rearing has been the idea that meeting a child’s needs is an end in itself, for the purpose of the child’s mental health. Mothers have not understood that this is but one step in social development, the goal of which is to help a child begin to consider others. As a result, they often have not considered their children but have instead allowed their children’s reality to take precedence, out of a fear of damaging them emotionally.”
—Elaine Heffner (20th century)
“I envy neither the heart nor the head of any legislator who has been born to an inheritance of privileges, who has behind him ages of education, dominion, civilization, and Christianity, if he stands opposed to the passage of a national education bill, whose purpose is to secure education to the children of those who were born under the shadow of institutions which made it a crime to read.”
—Frances Ellen Watkins Harper (1825–1911)
“When one pays a visit it is for the purpose of wasting other people’s time, not one’s own.”
—Oscar Wilde (1854–1900)