The Rey de Reyes (English: "King of Kings") is an annual tournament held by Asistencia Asesoría y Administración (AAA) comparable to World Wrestling Entertainment's King of the Ring tournament. For the first six tournaments the format consisted of four-way elimination matches with four qualifiers and a final, but in later tournaments the format changed. The winner is usually either currently one of the top faces or heels of the promotion or a wrestler that AAA is hoping to push to the main event position. Unlike the King of the Ring there is normally no crown, though the winner is presented with a sword, which some have carried with them for a full year, and the wrestlers usually do not refer to themselves as "King" after winning the tournament. The event usually also features additional matches not related to the Rey de Reyes tournament.