Resident Evil: Extinction - Marketing and Release

Marketing and Release

The film's teaser trailer was shown with Ghost Rider on February 16, 2007, and was structured in the same manner of the "Regenerate" teaser trailer for Resident Evil: Apocalypse. The film's website was launched by Sony on February 17, 2007 with confirmation of its September 21, 2007 release date.

The film's teaser poster was leaked onto the internet via a fansite in May 2007, before appearing on IGN, whereas a German website leaked concept art for Extinction including vehicle and numerous set designs. The film's theatrical trailer premiered on Yahoo! Movies in late July 2007, with NBC releasing several scenes including the crow attack sequence. The social networking website Myspace also featured numerous clips of four of the main characters—Claire Redfield, Carlos Olivera, Nurse Betty, and Alice. The official website for Extinction launched an online game titled Resident Evil Extinction: Online Convoy Game in August 2007. On September 12, 2007 Sony released numerous promotional clips and television spots and on September 17, 2007 the film's soundtrack was released, whereas the film's score was released on December 18, 2007.

On July 31, 2007, a full two months before the film's release, a novelization by Keith R. A. DeCandido was published. At 368 pages, it is the longest of all of the Resident Evil novels. DeCandido also wrote the novelizations of the first (subtitled as Genesis) and second films.

Resident Evil: Extinction was released on DVD, UMD, and high-definition Blu-ray Disc in North America on January 1, 2008. A Blu-ray release of the Resident Evil trilogy, featuring the three films in one package was also released on January 1. A 3-disc DVD set of the Resident Evil trilogy was also made available in 2008. Milla Jovovich and Oded Fehr filmed a commentary while Jovovich was pregnant, which Fehr expects to be shown "in a little square box in the corner" of the Blu-ray version. The DVD and Blu-ray versions of the film showed previews for Resident Evil: Degeneration, a trailer of Devil May Cry 4, and a video of Resident Evil 5. Resident Evil: Extinction was released on DVD in Australia on February 13, 2008 and in the UK on the February 18, 2008.