Origins and Strategy
The Renault 4 was Renault's response to the 1948 Citroën 2CV. Renault was able to review the advantages and disadvantages of the 2CV design and come up with a larger, more urban vehicle. In early 1956, Renault Chairman Pierre Dreyfus launched this new project: designing a new model to replace the rear engined 4CV that would become an everyman's car, capable of satisfying the needs of anybody. It would be a family car, a woman's car, a farmer's car, a city car.
Read more about this topic: Renault 3
Famous quotes containing the words origins and, origins and/or strategy:
“Lucretius
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smiling carves dreams, bright cells
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—Robinson Jeffers (1887–1962)
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—W. T. Lhamon, U.S. educator, critic. “Material Differences,” Deliberate Speed: The Origins of a Cultural Style in the American 1950s, Smithsonian (1990)
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—Ann Douglas (b. 1942)