Remix in Media and Consumer Products
In recent years the concept of the remix has been applied analogously to other media and products. In 2001, the British Channel 4 television program Jaaaaam was produced as a remix of the sketches from the comedy show Jam. In 2003 the Coca-Cola Corporation released a new version of their soft drink Sprite with tropical flavors under the name Sprite Remix.
Remix production is now often involved in media production as a form of parody. Scary Movie series is famous for its comic remix of various well-known horror movies such as Ring, Scream, and Saw. This form of remix is also used in advertisements, creating parodies of famous movies, TV series, etc. For example, McDonald published a commercial poster that parodied the movie Dark Knight.
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Famous quotes containing the words media, consumer and/or products:
“One can describe a landscape in many different words and sentences, but one would not normally cut up a picture of a landscape and rearrange it in different patterns in order to describe it in different ways. Because a photograph is not composed of discrete units strung out in a linear row of meaningful pieces, we do not understand it by looking at one element after another in a set sequence. The photograph is understood in one act of seeing; it is perceived in a gestalt.”
—Joshua Meyrowitz, U.S. educator, media critic. “The Blurring of Public and Private Behaviors,” No Sense of Place: The Impact of Electronic Media on Social Behavior, Oxford University Press (1985)
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—Germaine Greer (b. 1939)
“Good wine needs no bush,
And perhaps products that people really want need no
hard-sell or soft-sell TV push.
Why not?
Look at pot.”
—Ogden Nash (1902–1971)