Remix in Media and Consumer Products
In recent years the concept of the remix has been applied analogously to other media and products. In 2001, the British Channel 4 television program Jaaaaam was produced as a remix of the sketches from the comedy show Jam. In 2003 the Coca-Cola Corporation released a new version of their soft drink Sprite with tropical flavors under the name Sprite Remix.
Remix production is now often involved in media production as a form of parody. Scary Movie series is famous for its comic remix of various well-known horror movies such as Ring, Scream, and Saw. This form of remix is also used in advertisements, creating parodies of famous movies, TV series, etc. For example, McDonald published a commercial poster that parodied the movie Dark Knight.
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Famous quotes containing the words media, consumer and/or products:
“The media transforms the great silence of things into its opposite. Formerly constituting a secret, the real now talks constantly. News reports, information, statistics, and surveys are everywhere.”
—Michel de Certeau (1925–1986)
“The so-called consumer society and the politics of corporate capitalism have created a second nature of man which ties him libidinally and aggressively to the commodity form. The need for possessing, consuming, handling and constantly renewing the gadgets, devices, instruments, engines, offered to and imposed upon the people, for using these wares even at the danger of one’s own destruction, has become a “biological” need.”
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