In 1938, when Harman met publisher/comic syndicator Slesinger, he headed toward happier trails. Slesinger brought Harman to New York and worked with him for a year before Red Ryder was ready to be syndicated. Slesinger then embarked on a successful campaign of merchandising and licensing with a seemingly endless parade of comic books, Big Little Books, novels, serial chapters, radio programs, events, rodeos, powwows, commercial tie-ins and licensed products such as the Daisy Red Ryder BB Gun, which remains the longest continuous license in the history of the global licensing industry. The appeal of the Daisy Red Ryder BB Gun to youngsters was depicted in the Christmas classic film A Christmas Story, adapted from the autobiographical fiction of Jean Shepherd, by permission of Red Ryder Enterprises, Inc., which owns the Red Ryder trademarks and copyrights.
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