Expansion Internationally
In late 2007, Red Devil formed a strategic partnership with Impulse One and started their expansion into the United States. They formulated a new version of Red Devil specifically for the U.S. market in a 16oz can which is a bit more sweet and has more of a berry-like taste. Along with the original flavor of the drink, they have also released a Red Devil Light, their sugar free U.S. version.
Red Devil Racing currently sponsors HL Motorsports, an ARCA race team.
In August 2008, Red Devil was released in Australia although at the moment is only available in limited areas.
In June 2010, Red Devil was released in Norway, in test- and pre-sales at the moment only available at 7-11 and MIX. The major release is estimated to January 2011.
Read more about this topic: Red Devil Energy Drink
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“Artistic genius is an expansion of monkey imitativeness.”
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