Red Auerbach - Writing

Writing

Auerbach was the author of seven books. His first, Basketball for the Player, the Fan and Coach, has been translated into seven languages and is the best-selling basketball book in print. His second book, co-authored with Paul Sann, was Winning the Hard Way. He also wrote a pair of books with Joe Fitzgerald: Red Auerbach: An Autobiography and Red Auerbach On and Off the Court. In October 1991 M.B.A.: Management by Auerbach was co-authored with Ken Dooley. In 1994, Seeing Red was written with Dan Shaughnessy. In October 2004, his last book, Let Me Tell You A Story, was co-authored with sports journalist John Feinstein.

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