A reassurance marker or confirming marker is a type of traffic sign, designed to confirm to travelers the identity of the route they are traveling, which doesn't necessarily provide other information, such as distances traveled (as is done by highway location markers), distances to other locations, or upcoming intersections. It is a highway shield, usually with a cardinal direction sign, that repeats the name or number of the current route. They are typically posted at intervals alongside a numbered highway.
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“Personal change, growth, development, identity formation—these tasks that once were thought to belong to childhood and adolescence alone now are recognized as part of adult life as well. Gone is the belief that adulthood is, or ought to be, a time of internal peace and comfort, that growing pains belong only to the young; gone the belief that these are marker events—a job, a mate, a child—through which we will pass into a life of relative ease.”
—Lillian Breslow Rubin (20th century)