Real Radio North West - Launch As Century 105.4

Launch As Century 105.4

The station was born as Century Radio in 1998 as the second Century station in the UK, the first being Gateshead-based 100-102 Century Radio. Owned by Border Television, the station was set up by managing director John Myers, who had also established the north east station. Like the first station, Myers also presented the breakfast show under the pseudonym Morgan.

The station's launch was the subject of an episode of a BBC Two fly-on-the-wall documentary Trouble at the Top, mainly following Myers. The episode, entitled "Degsy Rides Again", showed Myers' attempts to train lunchtime phone-in host Derek Hatton, a controversial local ex-politician who had never before presented on radio. Myers was not confident enough in Hatton for him to appear on pre-launch publicity, although his show "The Degsy Debate" performed well at the first RAJAR. Also amongst its launch presenters was controversial shock jock Scottie McClue.

The documentary also covered the station's acquisition of exclusive commentary rights for Manchester United F.C.'s games. They remained United's official radio partner for almost a decade until selling the rights to Xfm Manchester for the 2007–08 season.

Myers left the group to head GMG Radio, overseeing the launch of the similar Real Radio brand. Capital Radio bought the Century network, and was subsequently acquired by GCap Media. GMG Radio acquired the Century stations in October 2006, reuniting Myers and John Simons (programme director on the original Gateshead station) with the brand.