Promotional Changes
In July 2010 it was reported that Reading based entrepreneur Andy Povey had purchased the promotional rights to the club from Legg. Povey had been part of the backroom set up at Reading since 2001 and held responsibility for the design and build of the club website, public relations, marketing and commercial activities. He is also engaged by the British Speedway Promoters Association as their head of Marketing and Communications, also acting as the interface between the sport and SKY Sports, working closely with SKY's chief commentator and presenter Nigel Pearson. Povey's vision is reportedly to take the club back into the Elite League and he plans to have the club on track for the start of the 2012 season.
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