Direct Marketing
RDA offers many mail-order products included with "sweepstakes" or contests. U.S. Reader's Digest and the company's other U.S. magazines do not use sweepstakes in their direct mail promotions.
Read more about this topic: Reader's Digest
Famous quotes containing the word direct:
“...I have never known a “movement” in the theater that did not work direct and serious harm. Indeed, I have sometimes felt that the very people associated with various “uplifting” activities in the theater are people who are astoundingly lacking in idealism.”
—Minnie Maddern Fiske (1865–1932)