Direct Marketing
RDA offers many mail-order products included with "sweepstakes" or contests. U.S. Reader's Digest and the company's other U.S. magazines do not use sweepstakes in their direct mail promotions.
Read more about this topic: Reader's Digest
Famous quotes containing the word direct:
“A fact is a proposition of which the verification by an appeal to the primary sources of our knowledge or to experience is direct and simple. A theory, on the other hand, if true, has all the characteristics of a fact except that its verification is possible only by indirect, remote, and difficult means.”
—Chauncey Wright (1830–1875)