Reader's Digest - Criticism

Criticism

Reader's Digest in the UK has been criticised by the Trading Standards Institute for preying on the elderly and vulnerable with misleading bulk mailings that claim the recipient is guaranteed a large cash prize and advising them not to discuss this with anyone else. Following their complaint, the Advertising Standards Authority said they would be launching an investigation. The ASA investigation upheld the complaint in 2008, ruling that the Reader's Digest mailing was irresponsible, misleading (particularly for the elderly) and had breached three clauses of the Committee of Advertising Practice code. Reader's Digest was told not to use this mailing again.

Read more about this topic:  Reader's Digest

Famous quotes containing the word criticism:

    “A tailor can adapt to any medium, be it poetry, be it criticism. As a poet, he can mend, and with the scissors of criticism he can divide.”
    —Franz Grillparzer (1791–1872)

    “Homoeopathy is insignificant as an art of healing, but of great value as criticism on the hygeia or medical practice of the time.”
    —Ralph Waldo Emerson (1803–1882)

    “To be just, that is to say, to justify its existence, criticism should be partial, passionate and political, that is to say, written from an exclusive point of view, but a point of view that opens up the widest horizons.”
    —Charles Baudelaire (1821–1867)