Interactive and Other Media
ReGenesis has been an international pioneer in integrating interactive media elements into the series. The first successfully deployed alternate reality game paired with a major television broadcast is called the ReGenesis Extended Reality and was created by Xenophile Media in association with Shaftesbury Films. It won the Canadian New Media Award for Best Cross-Platform project of 2004 and an FITC Design & Technology Award for Excellence in Convergence. In 2006 the alternate reality game won the Banff World Television Festival Award for Interactive Television, a Gemini Award for Best Cross-Platform, and in 2007, an International Emmy for Outstanding Interactive Program. An exploratory game, the ReGenesis Extended Reality draws viewers into a conspiracy and mystery that weaves in and out of the TV series, using the internet, email and other media to immerse the viewer, blurring the line between fiction and reality. ReGenesis Extended Reality harnesses the power of enthusiastic fans that seed the site with discussion content and collaborative investigations. Extensive knowledge of various chemistry and biotechnology issues is required to find out why the plot in many episodes can't be true (if it can't).
Other interactive elements include ReGenesis:ReMixed, a series of podcasts featuring the music of ReGenesis, as well as exclusive interviews with some of the people involved in putting the show together.
However, neither of these were continued for the third or fourth season of the series.
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