RCA Records - History

History

For the company's earlier history, see Victor Talking Machine Company.

In 1929, Radio Corporation of America (RCA) purchased the Victor Talking Machine Company, then the world's largest manufacturer of phonographs (including the famous "Victrola") and phonograph records (in British English, "gramophone records"). The company then became RCA-Victor. With Victor, RCA acquired New World rights to the famous Nipper trademark. While in Shanghai China, RCA-Victor was the main competitor with Baak Doi.

In 1931, RCA Victor's British affiliate the Gramophone Company merged with the Columbia Graphophone Company to form EMI. This gave RCA head David Sarnoff a seat on the EMI board. Also in late 1931, RCA Victor developed and released the first 33⅓-rpm records to the public (known as "Program Transcriptions"). These had the standard groove size identical to the contemporary 78-rpm records, rather than the "microgroove" used in post-World War II 33⅓ "Long Play" records. The format was a commercial failure at the height of the Great Depression, partially because the records and playback equipment were expensive. The system was withdrawn from the market after about a year. (This was not the first attempt at a commercial long play record format, as Edison Records had marketed a microgroove vertically recorded disc with 20 minutes playing time per side the previous decade; the Edison long playing records were also a commercial failure.)

During the early part of the depression, RCA made a number of attempts to produce a successful cheap label to compete with the "Dime Store Labels" (Perfect, Oriole, Banner, Melotone, etc.). In 1932, Bluebird Records was created as a sub-label of RCA Victor. It was originally an 8-inch record with a dark blue label, alongside an 8-inch Electradisk label (sold at Woolworth's). Neither were a success. In 1933, RCA reintroduced Bluebird and Electradisk as a standard 10-inch label (Bluebird's label was redesigned as it became known as the 'buff' label). Another cheap label, Sunrise, was produced (although nobody seems to know for whom it was produced, as Sunrise records are exceptionally rare). The same musical couplings were issued on all three labels, and Bluebird survived long after Electradisk and Sunrise were discontinued. RCA also produced records for Montgomery Ward during the 1930s.

RCA sold its interest in EMI in 1935, but EMI continued to distribute RCA recordings on the HMV label. RCA also manufactured and distributed HMV classical recordings on the HMV label in North America.