Promotion
To promote Ray of Light, Madonna made a number of televised appearances and live performances of the album's songs. She appeared on The Oprah Winfrey Show in 1998 and performed "Ray of Light" and "Little Star". Madonna also opened the 1999 Grammy Awards with the performance of "Nothing Really Matters". At the 1998 MTV Video Music Awards, she performed "Shanti/Ashtangi" and "Ray of Light" with Lenny Kravitz. Madonna then sang "The Power of Good-Bye" at the MTV Europe Music Awards. In New Zealand, a box set of Ray of Light and The Immaculate Collection was released to accompany the album. It reached number 12 the country's official albums chart and was certified gold by the Recording Industry Association of New Zealand (RIANZ) for shipment of 7,500 copies. In the United States, "Sky Fits Heaven" was released as a promotional single. It received moderate success on the clubs, peaking at number 41 on the Billboard Hot Dance Club Play chart. In 1999, a promotional instore VHS compilation titled Rays of Light was released in the United Kingdom, compiling all the music videos to all five singles from the album. All five videos were later included on the compilation The Video Collection 93:99 (1999).
Madonna performed "Drowned World/Substitute For Love", "Ray Of Light", "Candy Perfume Girl", "Sky Fits Heaven", "Frozen" and "Mer Girl" on the Drowned World Tour, her fifth concert tour, which promoted Ray of Light and its successor album. It started in June 2001 and was Madonna's first tour in eight years. The tour was to be started before the new millennium, but she had become pregnant with her son Rocco Ritchie, released Music that year, and married Ritchie in December 2000. The show was divided into five sections, Cyber-Punk, Geisha, Cowgirl, Spanish and Ghetto. Each segment represented a phase of Madonna's career. The Drowned World Tour received positive reviews. The tour was a commercial success, grossing a total of US$75 million, and it was the top concert tour of a solo artist in 2001. The concert was broadcast live on HBO from The Palace of Auburn Hills in Auburn Hills, Michigan on August 26, 2001. The Drowned World Tour 2001 DVD was released in all regions on November 13, 2001. Like the original airing of the show, the DVD received very good reviews. The photographs used on the DVD packaging were taken by Madonna's friend Rosie O'Donnell.
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Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)