Adaptations To New Technology
In October 2010, Random House of Canada introduced the "Conversation Starters" application for Apple's iPhone and iPad. Users can test their knowledge and share "facts and tidbits" about their favourite books with friends via email, Facebook and Twitter. They can also read expanded selections from books. Lisa Charters, Senior Vice President of Digital at Random House of Canada explained that the company recognizes the trend toward Web-enabled smartphones and wanted to get involved by introducing a fun and interactive application.
In February 2011, Random House of Canada announced a partnership with OverDrive, a digital distributor of downloadable e-books. Through this new distribution agreement, Canadian libraries, schools and colleges will have access to thousands of Random House titles through OverDrive's e-book catalog. Lisa Charters has stated that "Random House of Canada is committed to bringing the work of authors to readers in whatever format the readers choose".
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Famous quotes containing the word technology:
“Radio put technology into storytelling and made it sick. TV killed it. Then you were locked into somebody else’s sighting of that story. You no longer had the benefit of making that picture for yourself, using your imagination. Storytelling brings back that humanness that we have lost with TV. You talk to children and they don’t hear you. They are television addicts. Mamas bring them home from the hospital and drag them up in front of the set and the great stare-out begins.”
—Jackie Torrence (b. 1944)