Adaptations To New Technology
In October 2010, Random House of Canada introduced the "Conversation Starters" application for Apple's iPhone and iPad. Users can test their knowledge and share "facts and tidbits" about their favourite books with friends via email, Facebook and Twitter. They can also read expanded selections from books. Lisa Charters, Senior Vice President of Digital at Random House of Canada explained that the company recognizes the trend toward Web-enabled smartphones and wanted to get involved by introducing a fun and interactive application.
In February 2011, Random House of Canada announced a partnership with OverDrive, a digital distributor of downloadable e-books. Through this new distribution agreement, Canadian libraries, schools and colleges will have access to thousands of Random House titles through OverDrive's e-book catalog. Lisa Charters has stated that "Random House of Canada is committed to bringing the work of authors to readers in whatever format the readers choose".
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Famous quotes containing the word technology:
“One can prove or refute anything at all with words. Soon people will perfect language technology to such an extent that theyll be proving with mathematical precision that twice two is seven.”
—Anton Pavlovich Chekhov (18601904)