Racing
The Marlin "was an overlooked performer on the muscle car landscape", yet it was campaigned without factory support in motorsport venues. Roy Abernethy had instituted a prohibition on automobile racing and he was opposed to corporate sponsorship of activities that glamorized speed and performance. While the Big Three automakers in the U.S. were focusing on high performance during the early 1960s, AMC ran advertising that said: "Why don't we enter high-performance Rambler V-8s in racing? Because the only race Rambler cares about is the human race." Nevertheless, the 1965 Marlin was an attempt to attract younger customers. The Marlin was promoted as an image-breaking model and AMC dealerships began sponsoring Ramblers in auto racing.
Read more about this topic: Rambler Marlin
Famous quotes containing the word racing:
“Upscale people are fixated with food simply because they are now able to eat so much of it without getting fat, and the reason they don’t get fat is that they maintain a profligate level of calorie expenditure. The very same people whose evenings begin with melted goat’s cheese ... get up at dawn to run, break for a mid-morning aerobics class, and watch the evening news while racing on a stationary bicycle.”
—Barbara Ehrenreich (b. 1941)