Hip-Hop Tastemaker
With radio, TV, and film under his belt, McDaniels had his feet firmly planted in almost every facet of hip-hop culture. In 1996, McDaniels would go on to add fashion to his repertoire with the creation of a New York Urban Fashion show called “The Phat Fashion”, which would feature the urban clothing lines of designers such as FUBU and Karl Kani, the clothing of which McDaniels helped to make popular on his show. Soon after, McDaniels further cemented his place within the urban fashion scene with the launch of Uncle Ralph’s Urban Gear, a Brooklyn-based clothing store and T-shirt line.
By 1997, McDaniels was hired as an on-air personality to host a hip-hop radio show on New York’s Hot 97 that reached over 6 million listeners within the Tri-State area.
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