Ralph Appelbaum Associates - Design Aesthetic

Design Aesthetic

Donald Albrecht writes, "Positioning his design expertise within the context of fundraising, public relations and other forms of marketing, Appelbaum acknowledges that today's museums must compete with other forms of leisure entertainment."

…Appelbaum has demonstrated a rare ability to draw emotion from passersby. He knows, for instance, how to make people cry in public. He is perfectly capable of disarming viewers with displays of poignant beauty and promise, or overpowering them with graphic proof of tragedy and loss." —Barbara Flanagan, 2000
"The Holocaust Museum is sheer brilliance, I don't think I've seen anyone use the written word and videos to such advantage. When you look at the museum, there aren't that many artifacts, but he has used them to advantage, putting them in settings and surrounding them with living history."—J. Michael Carrigan, Chief of Exhibitions, National Museum of American History, 1994

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