Promotion
Prior to the album's release, Carey made an appearance on Pavarotti & Friends for Guatemala and Kosovo, performing "My All" and "Hero" alongside Luciano Pavarotti in a live duet. The concert benefit was filmed live in Modena, Italy, during the summer of 1999 and was released for sale on September 21, with funds being donated to relief efforts for natural disasters in Guatemala and Kosovo. Carey made several live television and award show appearances at this time, and recorded her own Fox Broadcasting Company special, titled The Mariah Carey Homecoming Special. A mini-concert filmed at Carey's old high school in Huntington, New York, the special aired on Fox on December 21, 1999. Carey performed "Heartbreaker" and its accompanying remix at the MTV European Music Awards, held on November 11, 1999, in Dublin, Ireland. Additionally, the song was performed on The Oprah Winfrey Show, the British music chart program Top of the Pops, and The Today Show, which included a performance of "Can't Take That Away (Mariah's Theme)" and "Hero". "Thank God I Found You was performed live at the 2000 American Music Awards as well as on several European programs, including Top of the Pops and Friday Night's All Wright in the United Kingdom, NRJ and Soulier d'Or in France, Wetten, dass..? in Germany, and Quelli che... il Calcio in Italy. The album's final two releases, "Can't Take That Away (Mariah's Theme)" and "Against All Odds (Take a Look at Me Now)", were performed on The View and at the 2000 Blockbuster Entertainment Awards.
In order to promote Rainbow, Carey embarked of her fourth headlining and third worldwide tour. Titled the Rainbow World Tour, it included nineteen shows: six in Europe, four in Asia, eight in the United States, and one in Canada. For Carey's previous two tours, she had only visited Europe and Asia, due to the mixed reception of her debut stateside tour in 1993. However, after achieving record-breaking ticket sales throughout Asia and instant sellouts in Europe, Carey felt secure enough to once again tour her native country. The set list featured songs from most of Carey's previous studio albums, as well as some tracks from Rainbow. Missy Elliott and Da Brat served as opening acts for the US leg of the tour. Ticket sales were very strong; the entire US leg sold out in a matter of days. The Asian and European leg mirrored the commercial success of her previous two tours. Reviews for the tour varied from positive to mixed. Some critics and fans reproached her of having a "tired and hoarse voice", while others commented on Carey's choice of wardrobe. Several critics and many concert-goers praised the tour, calling it an intense celebration of Carey's career.
Read more about this topic: Rainbow (Mariah Carey Album)
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