Production
Rainbow Brite and the Star Stealer was the second feature film made by DIC Enterprises, who had earlier success with their first TV shows, Inspector Gadget and The Littles. DIC was hired by Hallmark Cards to produce the first three syndicated specials centering on Rainbow Brite. The success of the specials led to the production of a feature movie based on the toy.
The project was directed by French animator Bernard Deyriès, well-known at the time for DIC's science-fiction series Ulysses 31 and Mysterious Cities of Gold (both also animated by Japanese studios), and Japanese partner Kimio Yabuki, a legendary animator at Toei Animation and former cohort of Hayao Miyazaki. The film's art director, Rich Rudish, had been a staff member of Hallmark since 1964.
The music was composed by Haim Saban and Shuki Levy, who produced various music for cartoons in the 80s and would go on to launch the Power Rangers series in the 1990s. Story co-writer Howard Cohen wrote the film's bookending songs, "Brand New Day" and "Rainbow Brite and Me".
Star Stealer was produced in only three months, at that time the quickest on record for an animated feature. While the U.S. unit contributed to the film's production, some Japanese companies took on animation outsourcing duties (as was often the case with DIC's productions of the time), among them Cockpit, Zaendou, Doga-Kobou, Tama, Crocus and Peacock.
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