Music Video
The video, directed by Mark Romanek, was filmed from May 16–19, 1993 at a Santa Monica Airport hangar in Santa Monica, California. Romanek and Madonna set the video to look like Ryuichi Sakamoto was directing it, giving it a backstage feel. It was entirely shot in black and white and then digitally colored with the blue tones. The video begins with Madonna in a studio, lying on a sofa with headphones on her ears composing a song, following a sequence in which she sings in front of a microphone, which is alternated with those of her receiving instructions from the director (played by Ryuichi Sakamoto). She then appears in front of a background of bright lights, representing the sun-lit sky, and also in a scene of her kissing a man behind a glass on which water falls. The video ends with an air view of open umbrellas covering the entire floor.
The video premiered on June 21, 1993 on MTV. Later that year it won two MTV Video Music Awards for Best Art Direction and Best Cinematography. On Slant Magazine's "100 Greatest Music Videos" list, it was ranked #70. This was also the second consecutive video in which Madonna wore a wig (the first one being "Fever"). The video was first made commercially available when it was included on Madonna's 1999 The Video Collection 93:99 and most recently when it was included on the 2009 Celebration DVD.
- Producer: Krista Montagna
- Director of Photography: Harris Savides
- Editors: John Murray, Jim Haygood
- Production Company: Satellite Films
- Props shown:
- Lockheed Lounge by Marc Newson
- Arriflex 535 camera
- NeXTstation computers
Read more about this topic: Rain (Madonna Song)
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