Radio Ceylon - Clifford R. Dodd

Clifford R. Dodd

Australian Clifford Dodd was sent to Radio Ceylon under the Colombo Plan. Dodd turned the Commercial Service of Radio Ceylon into a huge success. Dodd was a charismatic figure and he used his powers of persuasion to rise above politics to make Radio Ceylon into a successful brand name in South Asia. The radio station had no real competition in the region. Clifford Dodd and Livy Wijemanne hand picked some of the brightest talents in Sri Lanka, turning them into popular professional broadcasters.

Clifford R. Dodd's leadership, enthusiasm and drive helped motivate the young Ceylonese broadcasters - they were the brightest and the best in terms of creative talent. Dodd helped shape the Commercial Service of Radio Ceylon. The station spiralled upwards in terms of popularity and revenue for the country.