Programming
A list of the "Radio AAHS Top 20 Countdown" in the inaugural (March 1995) issue of the network's short-lived magazine, shows the eclectic mix of music. Number one was a cover of the Fine Young Cannibals song, "She Drives Me Crazy", as recorded on the album Muppet Singalong by Kermit the Frog and Miss Piggy. The "Mighty Morphin' Power Rangers Theme" was #4, while two original songs by the Olsen twins, "I Just Can't Wait To Be King" (from The Lion King soundtrack), a song for children by Janet and Judy, and actor Jim Carrey's version of "Cuban Pete" rounded out the list.
Network programming began with a morning show, The All-American Alarm Clock (which was introduced by the Craig Taubman song, "Good Morning" at the top of the hour from 6 to 11 ET), and continued with music throughout the day, as well as a feature of News for Kids, skits, jokes and stories. The network grew by creating original content at a regional level and then serving out the shows to the network at-large. One program, The Toy Talk Show, was produced by Pangea Corporation and hosted by the three directors of the company, John Besmehn, John Schulte and Cheryl Ann Wong, during which children would call in and ask questions about toys, animation and new video games. Programs like the Toy Talk Show were a model for the network for several years, where producers would create and deliver both content and sponsorships for their airtime. With increased production costs, lackluster ratings and the juggernaut of Disney Radio attracting larger audiences and more sponsorship dollars, the shift away from original children's programming required the network to find an alternative approach to content creation.
Advertising revenue for the network came from sponsors such as Disney, Mattel and General Mills. During 1995–96, the network's magazine included a CD or tape of Radio AAHS favorites as part of the subscription. As the internet grew in popularity and children were afforded more access to it, Radio AAHS signed a content carriage agreement with NetRadio, a once rising and popular site for internet radio programming. The intent was to increase ad blocks for both the traditional radio network and the internet affiliation. As part of its expansion and vision, NetRadio was eager to attract a children's audience, due to the amount of advertising dollars that are spent on that demographic.
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Famous quotes containing the word programming:
“If there is a price to pay for the privilege of spending the early years of child rearing in the driver’s seat, it is our reluctance, our inability, to tolerate being demoted to the backseat. Spurred by our success in programming our children during the preschool years, we may find it difficult to forgo in later states the level of control that once afforded us so much satisfaction.”
—Melinda M. Marshall (20th century)