"So Fast, So Simple" Slogan
In 2006, Quill's "So fast, so simple" branding campaign was launched. In conjunction with a program to migrate catalog shoppers to the Web site, Quill.com, the goal of the campaign was to encourage shopping online for a faster, simpler way to shop for office supplies.
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Famous quotes containing the words simple and/or slogan:
“The Cairo conference ... is about a complicated web of education and employment, consumption and poverty, development and health care. It is also about whether governments will follow where women have so clearly led them, toward safe, simple and reliable choices in family planning. While Cairo crackles with conflict, in the homes of the world the orthodoxies have been duly heard, and roundly ignored.”
—Anna Quindlen (b. 1952)
“The slogan offers a counterweight to the general dispersion of thought by holding it fast to a single, utterly succinct and unforgettable expression, one which usually inspires men to immediate action. It abolishes reflection: the slogan does not argue, it asserts and commands.”
—Johan Huizinga (1872–1945)