Quicksand (1950 Film) - Product Placement

Product Placement

A display box of Bit-O-Honey candy shown by a cash register; Mackay's car lot where the movie takes place is overlooked by a Bekins building prominently advertising the Bekins moving company; Studebaker cars and trucks parked fill the lot; Dan's convertible is a Chevrolet; The booth where Dan and Vera kiss is a 25¢ Photomatic booth; A sailor asking Nick for change wears a US Navy uniform; The Cunocar van driven by the bookkeeper clearly displays the Cunocar Accounting Service logo in several scenes; Dan first tries to get the $20 from an EZ Money check cashing outlet; The bar Dan passes advertises Acme Beer; A stack of Coca Cola crates sit behind Shorty at Bill's place; Arden Ice Cream is sold at the pier (today's Gelson's Markets); The police officer's uniform clearly displays a Santa Monica Police patch; The jeweler sells Dan a Helbros watch, along with the Mackay Garage's wall clock advertising Helbros Watches soon after the film begins are early examples of product placement. Interestingly, Helbros produced the first electric Mickey Mouse watch around two decades later (up to then all were wind-up watches). Jimmy Dodd (who plays Buzz) was the original Head Mouseketeer of television's Mickey Mouse Club around two years later.