Purple Cow: Transform Your Business by Being Remarkable is a book by Seth Godin. The book presents Godin's personal belief that creative advertising is less effective today because of clutter and advertising avoidance. The book advocates that companies produce remarkable products and target people who are likely to spread word of mouth about the product. USA Today said it "reminds business people of the tried-and-true path to success: Make a great product".
Read more about Purple Cow: Transform Your Business By Being Remarkable: Analysis, Criticism, Marketing and Sales
Famous quotes containing the words transform, business and/or remarkable:
“God defend me from that Welsh fairy,
Lest he transform me to a piece of cheese!”
—William Shakespeare (1564–1616)
“God forgive me, I do still see that my nature is not to be quite conquered, but will esteem pleasure above all things; though, yet in the middle of it, it hath reluctancy after my business, which is neglected by my following my pleasure. However, music and women I cannot but give way to, whatever my business is.”
—Samuel Pepys (1633–1703)
“There have been many stories told about the bottom, or rather no bottom, of this pond, which certainly had no foundation for themselves. It is remarkable how long men will believe in the bottomlessness of a pond without taking the trouble to sound it.”
—Henry David Thoreau (1817–1862)