Purple Cow: Transform Your Business by Being Remarkable is a book by Seth Godin. The book presents Godin's personal belief that creative advertising is less effective today because of clutter and advertising avoidance. The book advocates that companies produce remarkable products and target people who are likely to spread word of mouth about the product. USA Today said it "reminds business people of the tried-and-true path to success: Make a great product".
Read more about Purple Cow: Transform Your Business By Being Remarkable: Analysis, Criticism, Marketing and Sales
Famous quotes containing the words transform, business and/or remarkable:
“Bees plunder the flowers here and there, but afterward they make of them honey, which is all theirs; it is no longer thyme or marjoram. Even so with the pieces borrowed from others; one will transform and blend them to make a work that is all one’s own, that is, one’s judgement. Education, work, and study aim only at forming this.”
—Michel de Montaigne (1533–1592)
“We are in danger ... of making our cities places where business goes on but where life, in its real sense, is lost.”
—Hubert H. Humphrey (1911–1978)
“The sugar maple is remarkable for its clean ankle. The groves of these trees looked like vast forest sheds, their branches stopping short at a uniform height, four or five feet from the ground, like eaves, as if they had been trimmed by art, so that you could look under and through the whole grove with its leafy canopy, as under a tent whose curtain is raised.”
—Henry David Thoreau (1817–1862)